This free one-day KNOWLEDGE CONNECT MasterClass, delivered in conjunction with the Central School of Speech and Drama, provides practical help to proactively present yourself and business to potential customers and potential investors.

Working with experienced tutors, participants will learn how to:

• Differentiate your business from the competition by identifying your key strengths (USPs)
• Develop a compelling customer selling proposition to generate more business
• Communicate who you are, what your business does, where it is going and why you are special
• Explore your use of voice, speech and body language to project confidence, presence and passion when talking to clients
• Pitch your business in 30 secs to prospective customers and investors

The best two elevator pitches* will have the opportunity to be awarded a £3K one-to-one consultancy package with The Central School of Speech and Drama, providing further communication related business development tools and skills.

Agenda:

09:30 Welcome & Session I: How to differentiate your business

09:45 Understanding why your customers buy from you

10:20 Identifying your Unique Selling Propositions (USP)

11:20 Coffee break

11:30 Constructing a successful Elevator Pitch

12:30 Lunch

13:30 Session II: Practical presentation skills
         An Exploration of Presence:

• Exercises which exercise body, mind, and strengthens the voice
• Status
• “Three Circles of Energy”

14:30 Conquering Nerves:

• Anchoring
• Positive Images
• Breathing Exercise

15:00 Tea break

15:15 Presentation Preparation: I

• Physical – Neutrality/observation exercise
• What story are you telling with your body? Nervous? Tense? Confident?
• The importance of visualisation/images

15:35 Presentation Preparation: II

• Vocal Technique
• Vocal exercise to help make an impact with your voice, get desired effect

16:00 Individual Elevator Pitch Presentations and Feedback

17:00 Close
 

Please note: Guidance will be provided to all participants in advance of the MasterClass on the information required to prepare the Elevator Pitch.

Venue:

The Central School of Speech and Drama,

Embassy Theatre,
62-64 Eton Avenue,

London,

NW3 3HY
 

Time:

09.00 - 17.00

*£3k award opportunity ONLY open to enterprises employing between 4 to 249 fulltime equivalent employees

This free MasterClass is open to London based small to medium enterprises that have a need to communicate better to improve their business impact and prospects.

Places are allocated on a first come first serve basis. To book your place please email i.kuszpit@angleplc.com or call 020 7164 2045